Olivia Nalley

I have a BFA in Advertising Photography from Rochester Institute of Technology. As a Virginia Chance School alumna, I am thrilled to return to such a unique community of thought leaders and dedicated parents. The captivating experience that Chance provided me is why I have held it close to my heart and want to help others give this gift to their children.

I come to Virginia Chance School with a foundation in advertising photography and in-depth and varied marketing experience, giving me a unique perspective that helps enhance the Virginia Chance School brand. My initial background included market research (my parents' family business), and then I went on to develop advertising initiatives for downtown Louisville and to sell downtown Louisville residential developments.

I further developed my marketing skills at Greater Louisville Inc., where I designed marketing plans and campaigns for city-based initiatives, created new brands, and crafted psychographic approaches to selling. I also managed large communications projects such as website launches, annual reports, and comprehensive product launch campaigns. Then, I used those creative and project management skills at Atria Senior Living in their corporate office, where I supervised a 40-person marketing team; the majority of the projects focused on web-based conversion techniques that I also utilize in this role.

I bring these keen insights and experiences to Virginia Chance School, fully aware that your perspective is essential in developing effective marketing and communication pathways. So, I welcome YOU to connect with me on your thoughts; I enjoy gaining knowledge by listening to other people's viewpoints (that might be my natural inclination towards marketing research!). I love being at Virginia Chance School and am thankful to work on your behalf over the last eight years to strengthen the school.

 

At home, I spend time with my husband Joe and our son Bastijn- a new Chance Graduate. We love to find interesting hiking paths around Louisville; we especially enjoy stream hiking. At home, we've just completed a DIY overgrown yard reclamation project- it took two full years and a few hundred yard bags! It was a challenging but exciting project to reveal hidden antique garden beds, pull back overgrowth to reveal the home, and make the yard walkable again. When I have a few quiet moments to myself, I sew felt applique kits I find from the 1940s-1970s because the vintage themes and illustrations are lovely and bedazzled with sequins by hand; it's a labor of love.